Aviance: A Retrospective on Women’s Beauty and Cosmetics through the Years

Aviance A Retrospective on Women's Beauty and Cosmetics through the Years

Upon the dawn of civilization and throughout the centuries, humans, together with Aviance and Unilever Network Philippines, have whisked back and forth on the kaleidoscopic paradigms that substantiate normative beauty standards. However, no matter how many archetypal facades have come and gone in their shapely demure, there have always been universal and unchanging variables rooted in the spirit of beauty.


The qualitative elements of femininity have always branched out in peculiarly patterned ways across the globe. On the surface, it appears as though women have evolved on obtusely refined levels of elegance. But beneath all the glamorization lies the true nature of woman’s aesthetic properties: the expression of individuality, the empowered persona, and the love and sense of wonder for herself and all that around her.


But what does it mean to be feminine? Femininity is way more than fashion, shoes, clothes, nails, and hair. The bigger picture is the merging of the inherent dichotomy between being feminine as something relative (meaning something different to every woman) and something grown from objective qualifications—successful womanly individualism through community.


Simply put, femininity is something that each woman cultivates on her own based on how she feels about herself and her relationship with the things around her. Inner Beauty often refers to the execution of a certain kind of attitude, character, the exaltation of her authenticity, and genuine personhood.


Outer Beauty always directly correlates as a self-reflexive representation of her womanhood—her coming-of-age and place in society. The synthesis between inner beauty and (choices towards expressing) outer beauty will always reflect distinct waves of alluring mystique and desire.


Ever since pre-history, women around the world with diverse cultures have developed many cosmetic tools and techniques to fittingly express the mothering and nurturing warrior that she is. Health, radiance, love, uniqueness. True femininity can save the world.


Evolution of Beauty Products and Methods

Evolution of Beauty Products and Methods

Anthropologically speaking, dating back to pre-history, cave drawings illustrate that women have always used certain natural elements like clay, animal fat, and any sort of plant/terrain based coloring material to decorate themselves with for rituals and tribal celebrations.


During ancient times, specifically during Egypt’s rise to cultural peaks, the tombs of ancient queens such as Queen Nefertiti and Queen Puabi carried in them artifacts and tracings of variously elaborate grooming supplies. These include deodorants that combat body odor, skin ointments, and hair analeptics extracted from milk, honey, yeast, flour, as well as varieties of oil.


In Rome, women innovated products that cater to developing soft skin, and stone powder based toothpaste. The women of ancient Rome began establishing many hairstyles, perfumes, and finally the application of the foundations in makeup for social events.


By the end of the Renaissance era, following the 17th century, the aristocrats became well accustomed and tantalized by extravagant make-up for both men and women. And as the 19th century was rolling in, more ‘natural’ looks were becoming in vogue for glamorous looks.


During the start of the 20th century, cosmetics became something accessible to the masses and general public, France began innovating hair and makeup products that specialized in the ‘natural’ look. During this time with the infant flight of the cosmetic industry and throughout the century, it became evident that grooming and hygiene methods would pave infinitely achievable strains of trends.


In the 1910s, makeup became synonymous with prostitutes and (looked down upon) actresses, because of this, women were secretive about their makeup use in achieving a natural glow.


During the 1920s, kohled eyeshadow became rampant. Women began rejecting conservative value systems, and started proudly powder their faces in public. There was a need for a vibrating life after the World War I. The rebellious Flapper Girls started to set the tides with short everything and a spunky attitude.


The growing 1930’s consumerism and Hollywood took the world by storm with starlets like Marlene Dietrich, the fabulous Betty Davis and Joan Crawford, and the extremely talented Greta Garbo set a kind of refinedness through thinly drawn eyebrows after rising from the Great Depression.


The 1940s was the Golden age of American and World Cinema, WWII meant more women in the work place, red lipstick was a staple but with limited resources because of the on-going war.


In the 1950s, rouge was in and came the soaring of the cosmetic industry. The rise of the suburban housewife meant another aesthetic for looking good at pristinely kept homes. The full brows were in, Liz Taylor, Grace Kelly, Audrey Hepburn, and Ava Gardner introduced a shimmering brand of glamour.


The wild 1960s saw full lashes and eye shadow. The swinging 60s and the London British Model scene mesmerized the world. At the same time, hippies and the sexual revolution emphasized a colorful kind of youth fashion.


Throughout the 1970s, bronzer was heavily utilized. Farrah Fawcett was the decade’s female symbol. The trendiness of Feminism mixed with the chicness of disco sets the ball rolling into what would follow in the next decade.


The 1980s was a bomb of explosions in color. The Yuppie generation was in full effect and excess was the answer for everything– “bigger is always better” was the motto.


When the 1990s came in, it’s as though there was a gloomy crash from the superfluous everything of 80s electricity. The 90s garnered a more supermodel sex appeal, with pouty lips, and the fabulous Kate Moss hit the fashion scene.


Since early civilization to the current day, there have always been staples in the cosmetic world and have simply taken on different forms based on personal and cultural expressions.


For lips, an ancient method was to use crushed insects. It wasn’t until 1884 that the first commercial lipstick was released. 1923 saw the innovative kiss-proof Rouge, and lip gloss saw its first invention in the 1930s. Nail polish takes its origins from Egypt as well as China with their use of colored lacquer.


The realm of skin care and exfoliation started with Egypt’s experiments in milk and other natural elements. The Romans were also known to have mud baths. In the 1920s, Coco Chanel was the first woman to forward tanning. Eventually, Brazilian peeling was introduced. And in the current day, dermatologists open their own business dedicated to the many skin care therapy procedures.


In the aspect of hair care and styling, L’Oréal made their triumphant debut in 1907. In the 1940s hairspray was widespread. Shaving matters became a thing when women started wearing sleeveless dresses in 1915. The need for more innovative underarm hair removal techniques spurred the waxing method in the 1980s, and in the current day, laser removal paved the way.


At the turn of the century came in, the 2000 spawned a new trend of excessive glitter, mainly due to the resurgence of teenaged pop sensations like Britney Spears and Lady Gaga. The current day and future of the cosmetic market trends in really interesting to speculate on, how matters concerning hygiene, toiletries, complexion, health are in the constant process of intertwinement with culture and the prominence of the internet.


Cross Continental Cosmetic Influences

Cross Continental Cosmetic Influences

Having just gone through an overview on the story of beauty products, in order to further blend the connective tissues of our understanding, let’s now take a brief look at the cross global cultural imprints that have played a significant part in universally used beauty products.


Again, in Egypt and as well as the Middle East, the discovery of beeswax and resin lotion for greying or fading hair opened the gates for base materials later on developed in other countries. The Persian Empire was traced to be the pioneer in using the black powder Kohl as eyeliner and shading. There was even a volume of Islamic text that functioned as a Treatise on “Medicine for Beauty” discussing numerous beauty products and methods.


Along the Oriental regions of China, Mongolia, and Japan, local customary beauty practices and symbols eventually made their way to the western regions of the world; and eventually adopted. In China, as mentioned earlier, painting nails with egg whites, gelatin, and again beeswax were considered as custom. The colors served as a mark determining social class. Famously evident in many ancient works of art, Mongolian royal women were always pictured with red dots on cheeks and below eyes. And finally, the ethereal glow of Japan’s coveted Geishas sent waves of awe throughout the rest of the world.


Bringing things together, we refer back to Europe’s middle ages, and must not fail to mention that pale faces are directly responsible for leading up to the very accessibility of makeup as a commodity. In Spain women were known to wear pink makeup over the white. Also, in the 13th century, Italian women colored their lips red as a display of class.


Iconic Individuals in Cosmetics

Throughout history, besides the cosmetic products themselves, there have been a sea of iconic women that broke their era’s established standards for beauty or took them to another level.


To give you a few examples, we listed down some of the most remarkable women below:


Cleopatra. The legendary Queen Cleopatra and the rest of ancient Egypt wore makeup as a religious symbol for health and class. She sported Greek-like facial features, wore black braided wigs and green eye shadow – all qualities that showcased her as an ambitious female figure.

Queen Elizabeth. She used cochineal dyes; she also sported pink lips, rosy cheeks, blonde hair, and brutally fair skin. However, the thick toxic materials were too much for her and she steered away from it. A truly iconoclastic figure that strayed from the highly esteemed women before her.

Marie Antoinette. She had expensive taste for beauty. She utilized fermented pigeons, as well as also borax products and fruit liquid extracts for skin firming.

Sada Yacco. The renowned Geisha and premiere actress used a difficult to identify wax and chamomile oil for skin foundation. Her eyebrows lined with charcoal and rice powder for layer of white on her skin.

Marilyn Monroe. She was a total diva and a pop culture media goddess in the 1950s. She actually had a simple routine that utilized Vaseline and coconut oil, besides the general routinely tasks.


On a purely business front, entrepreneurial spirits like Estée Lauder the innovative legend behind department store makeup kiosks, founder of L’Oréal, Eugene Schueller started the world’s largest cosmetics chain, and Ernest Beaux mind that birthed the classic Chanel No. 5, were all individuals directly responsible for the skyrocketing of beauty products on the global economic sphere.


The Aviance Beauty Landscape

Aviance Philippines encompassed within the Unilever Network umbrella. Products are sold in the worldwide chain of markets all across Asia, Middle Eastern regions, and South America. There are multiple marketing sectoral planes within the Philippine Unilever Network.


The Philosophy of the brand harnesses intricate technology adhering to core scientific principles, naturally formed products made from the freshest of ingredients, and guarantee the sparks of revolutionary results. Finally, we encourage all women to be the best versions of themselves. We also aim to become the heartfelt opening of countless capacitates.


Aviance has a deep understanding of beauty both inside and out; it really shows in the effectiveness of the items produced. The technology developed for innovative beauty tools has spirited numerous stories from their users that have experienced the transformative prowess of Aviance care. Palpable skills and knowledge imparted from high level experts in both science and as well as the beauty and hygiene industries.


Aging means taking better care of our skin. Aviance offers a plethora of facial care products of several cleansing foams, and body care products of many options in moisturizers and lotions. Aviance offers a variety of packages that also include a number of their best sellers and all-time favorites like the ever so reliable Collagen Matrix that not only refines, but also strengthens the skin.


Aviance strongly believes that all women are unique individuals with their own expressivity to celebrate through her life and beauty. Aviance promises women empowerment. We, as a company, overall offers a wide range of beauty solutions. Every kind of skin care and hair care inquiries are always primarily addressed by top professionals that provide extensive consulting for the modern day woman on the go. Click here to find out more about the site and get full coverage for all your hygiene and beauty care needs or concerns.


UNET Philippines, being an independent distributor, aims to promote a lifestyle that embodies wellness and good hygiene. With our high-quality products, you are sure that you will only get the best.



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